The Netizen incorporated the Opti-Living philosophy ensuring a holistic and enjoyable residence.

KEB Group’s development prioritises residents’ experience

Founded in 1994, KEB Group started its journey in infrastructure construction and the oil and gas industry before transitioning into property development in 2006. This shift was fueled by the company’s passion for transforming living spaces and its belief that a home is more than just bricks and mortar — it is where communities are formed, dreams are nurtured and futures are built.

Building livable and lovable communities

KEB Group’s mission to create livable and lovable communities guides every aspect of its operations. The company believes that residents should not only feel comfortable but also emotionally connected to their homes. Its developments are thoughtfully designed to evoke positive emotions, with attention to details that enhance both comfort and aesthetic appeal. By blending livability with lovability, KEB Group has steadily built a reputation for delivering high-quality living spaces that residents are proud to call home.

In line with this commitment to improving residential life, KEB Group has introduced the Opti-Living concept, a holistic approach designed to optimise every aspect of life, focusing on comfort, sustainability and community engagement. Opti-Living aims to seamlessly integrate functionality and comfort, ensuring that residents enjoy the highest standards of modern living.

The key components of Opti-Living include:

• Opti-Flex Spaces: Cleverly designed layouts that enhance space functionality, allowing residents to personalise their living areas. This flexibility enables individuals to easily transition between activities, whether working, relaxing or socialising.
• Opti-Wellbeing: The company promotes sustainability and healthy living by using eco-friendly materials and designs. This reduces environmental impact while promoting healthier living environments.
• Opti-Connect: Understanding the importance of human connection, KEB Group incorporates social spaces that encourage interaction. Open-plan layouts within residential buildings create opportunities for shared experiences and foster a sense of community.
• Opti-Work-Life: In response to the rise of remote work, the company has included flexible workspaces in its developments. These spaces cater to the Small-office-Home-office (SoHo) lifestyle, enabling residents to easily balance work and personal life.

The Netizen: A testament to resilience and innovation

The Netizen project, located in Taman Cheras Perdana, exemplifies the Opti-Living philosophy in action. This freehold, mixed-use development, featuring 536 SoHo units and 660 serviced apartments, offers excellent connectivity to major highways and is just 200m from the MRT Tun Hussien Onn station. With a variety of nearby amenities, including hospitals and educational institutions, The Netizen provides residents with the convenience of urban living in a well-connected neighbourhood. Achieving a 100% take-up rate upon its completion in 2022, the project highlights KEB Group’s ability to translate its vision into actual livability. 

“Our Opti-Living design philosophy ensures that every aspect of The Netizen is optimised for time, space and resources. We have meticulously crafted an environment where residents can thrive and make the most of their lives,” said KEB Group founder Datuk KC Lim.

"At The Netizen, we've redefined the concept of modern living. Our development is designed to provide ultimate convenience and ease, making every aspect of life more enjoyable," Director Vinson Lim added. 

Reinventing beachfront living

An artist’s impression of KEB Group’s latest project, Residensi Cove.

Bolstered by the success of The Netizen, KEB Group has embarked on developing an eye-opening vacation lifestyle near the Malacca Straits. Offering a mesmerising view of the horizon, revitalising coastal breeze, city convenience and thoughtfully curated facilities, Residensi Cove @ Kota Syahbandar sets itself the benchmark of a residence fit for a dream resort. The development underscores KEB Group’s innovative approach across diverse project types, bringing fresh perspectives to every new venture. 

A rising star

The group’s commitment to excellence was recognized when it received the Malaysia Developer Award 2024 (MDA) Rising Star Award, a testament to its growth and innovative practices. The Netizen project exemplifies this, showcasing how the group has successfully adapted to market demands while maintaining its commitment to quality. The ability to pivot, reimagine projects, and focus on customer needs has made the group a rising force in the real estate industry.

Building a sustainable future

The group’s focus on Environmental, Social and Governance (ESG) practices further underscores its dedication to creating a better future. From green construction and energy-efficient designs to waste management practices like reducing, reusing and recycling, the group is committed to minimising its environmental impact. It also engages with local communities by providing amenities such as sports facilities and organising community events, fostering social connections and well-being.

In terms of governance, the group integrates ESG criteria into its supply chain management, ensuring responsible business practices. Its focus on compliance with laws, as well as anti-bribery and anti-corruption policies, emphasises its commitment to ethical conduct.

With a legacy of resilience, innovation and a commitment to creating livable and lovable communities, KEB Group is well-positioned for continued success. Focusing on customer needs, sustainable practices and high-quality living spaces has established it as a rising leader in the industry and its upcoming developments promise to set even higher standards.

Lim said the group has crafted The Netizen to be an environment where residents can thrive and make the most of their lives.

“At The Netizen, we've redefined the concept of modern living,” said Vinson.

Stay ahead of the crowd and enjoy fresh insights on real estate, property development, and lifestyle trends when you subscribe to our newsletter and follow us on social media.