The WTA Malaysian Open returns to Kuala Lumpur for the eighth consecutive year with new title sponsor
KUALA LUMPUR, 15 December 2016 – The main draw of the country’s premier women’s tennis tournament, ALYA WTA Malaysian Open 2017, will serve up the action in Kuala Lumpur on 27 February 2017 for its eighth consecutive year.
Sanctioned by the Women’s Tennis Association (WTA), the ALYA WTA Malaysian Open 2017 will take place at TPC Kuala Lumpur amidst the green surroundings of ALYA Kuala Lumpur, the newly launched luxury leisure development by Sime Darby Property, formerly known as KLGCC Resort.
The high-end property brand that is also Malaysia’s most coveted address, is the title sponsor for this highly-anticipated sporting event for the first time since its inaugural staging in 2010.
Sime Darby Property Managing Director, Dato’ Ir. Jauhari Hamidi said, “We are tremendously excited to be hosting this event at TPC Kuala Lumpur and to associate the tournament with our premium development brand – ALYA Kuala Lumpur. It is a natural fit for ALYA Kuala Lumpur’s brand identity where we aim to become the premier destination for international sports and cultural events in the region.”
The event, which is supported by the Malaysian Convention and Exhibition Bureau (MyCEB), will open its gates on 24 February 2017 for the qualifying draw and will last until 5 March 2017, when the winners of the Singles and Doubles tournaments will be decided.
Tournament Director and Executive Chairman of Carbon Sports Mr. Keld Kristiansen said, “This is such a great opportunity for tennis to flourish on so many levels. ALYA Kuala Lumpur is the perfect venue for such a prestigious international event and for the establishment of permanent tennis programmes. Sime Darby Property’s contribution will allow us to accomplish our mission of enhancing the level of tennis in Malaysia.”
Additionally, the Lawn Tennis Association of Malaysia (LTAM) will select the best Malaysian women players to be given a ‘Wild-Card’ entry into the tournament, providing a great and important opportunity for the players to compete with the best in the world.
With many years of successfully gathering thousands of spectators and having had the support of a great family of sponsors, the event in 2017 will see a substantial increase in broadcast distribution, reaching more than 100 countries all over the world and is expected to attract some of the world’s best star players thanks to its reputation built over the years.
In past editions, the likes of Elina Svitolina, Roberta Vinci, Li Na, Agnieska Radwanska, Eugenie Bouchard, Dominique Cibulkova and Caroline Wozniacki have all participated in the tournament.
The ALYA WTA Malaysian Open 2017 will offer a very diverse line-up of programmes apart from great world class tennis, including business networking functions, inspirational forums for sports and business, entertainment programmes and activities at the venue, in addition to different tiers of food and beverage options.
“ALYA Kuala Lumpur is a truly unique environment surrounded by nature and open spaces while minutes away from the city centre. The ALYA WTA Malaysian Open 2017 embodies our efforts to promote an active and harmonious lifestyle at our premium development in the heart of the city,” Dato’ Jauhari added.
A completely new website and renovated social media pages will be launched on 13 February 2017, where information on the event, players and matches, as well as side activities and promotions will be made available.
Updates on Sime Darby Property activities and developments can be found on simedarbyproperty.com, Facebook (facebook.com/SimeDarbyProperty), Instagram (instagram.com/SimeDarbyProperty) and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).
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