Picturesque projects: (From left) Tan, Kamal and Yeoh checking out Eco World’s booth during the fair at G Hotel, Penang.
GEORGE TOWN: The StarProperty.my Fair 2015 in Penang kicked off with over 40 exhibitors showcasing their products around the island and elsewhere.
The fair offered choices ranging from luxurious landed homes to high-rise residences, integrated development projects, commercial lots and more.
Major players such as Eco World Development Group (EcoWorld), BSG Property, Ivory Properties Group, Mah Sing Group and IJM Land showcased projects worth an estimated RM40bil in total.
BSG assistant sales manager Kelly Wong said buyers were now more discerning, while location was often the determining factor.
Their projects Middleton, Oakridge, The Landmark, Mira Residence and Granito are located in Minden Heights, Sungai Nibong, Tanjung Tokong, Tanjung Bungah and Lembah Permai respectively.
“The trend for younger buyers is to go for compact or medium-sized homes, while the older ones are more keen on luxury and prestigious surroundings,” Wong said.
IJM Land senior general manager Datuk Toh Chin Leong said the group’s latest offerings at The Light Waterfront Penang targeted “modern homeowners”, particularly the younger generation working as executives in multinational corporations.
Ivory Properties corporate communications manager Winnie Yeoh said its properties were located in prime locations of south-west and north-east districts such as Bayan Mutiara and Tanjung Tokong.
Prospective home owners were also drawn to the concept and lush nature of EcoWorld’s offerings in Penang, Kuala Lumpur and Johor.
“People are getting more conscious of their living environment and looking for a green haven to escape the hustle and bustle of life,” the company’s sales manager Eunice Lee said.
Penang MCA secretary Tan Chuan Hong, Star Media Group executive director Tan Sri Kamal Hashim, senior regional manager (operations) David Yeoh and advertising sales and business development manager (north) Simone Liong went on a walkabout at the fair yesterday.
The fair, which is in its 14th edition, continues until Sunday and is open from 10am to 10pm daily. Admission is free.
