Guests were treated to free pampering sessions at beauty stations.

SUNWAY Velocity Mall recently launched its first fashion-and-beauty campaign called Posh & Glam, which brought to the fore the mall’s fashion, beauty, eyewear, timepiece and sports outlets.

The campaign ran from June 29 to July 29, featuring redemptions, contests and activities for fashionistas.

Together with a media event on July 19 at the Vanity Atrium with leading beauty bloggers and social media influencers — such as Tasnim Shah, Chanwon, Ezlisa Loy, Syada Amzah, Tziaaa, and Karen Kho — as well as guests from partnering outlets, the main campaign highlight was Sunway Velocity Mall’s first, two-week long Fashion Parade, which showcased the latest apparel and products from the mall’s various fashion brands.

During the launch, fashion bloggers were treated to pampering sessions, free professional photo-shoots, makeup demos and a fashion show featuring Lancaster, Superdry, ELLE, Marks & Spencer, Miss Selfridge and Burton Menswear.

“With fashion, beauty, sports, eyewear and timepiece outlets making up 40% of Sunway Velocity’s total occupancy, I am proud that our team has been able to bring this fashion fast-forward campaign to life in such a grand and majestic manner,” Sunway Velocity Mall senior general manager K.S. Wong said in his address.

“It is my sincere hope that our loyal shoppers and new patrons find Posh & Glam to be wholesome and rewarding, with something for everyone.”

Eye makeup was generously applied by SASA with Etude House providing a lip and cheek touch-up and Une Olive offering hand-scrubbing services.

After the launch ceremony, guests were treated to a 30-minute fashion show by famous names in the industry who showcased the trendiest apparel, accessories, timepieces and sportswear.

Fourth from left: Sunway Malls COO Kevin Tan, Sunway Malls and Theme Parks CEO H.C. Chan, and Sunway Velocity Mall senior general manager K.S. Wong at the launch.

Since its inception, Sunway Velocity has tripled the amount of its alluring fashion and beauty brands to more than 150 outlets, propelling the mall to become KL’s next fashion and beauty hub.

The mall houses international brands including Burton Menswear, Laneige, Miss Selfridge, H&M, Lacoste, Charles & Keith, Pedro, Sacoor Brothers, M.A.C, Victoria’s Secret, Innisfree, Aldo, Superdry, and SPAO.

Outfits for trendsetters and impressionable individuals who wish to express their unique identities are available at Marks & Spencer’s Boutique Concept Store and the flagship outlet for HLA Jeans in Malaysia, scheduled to open in mid-August.

Sunway Velocity also ran a Facebook contest with free hair makeovers courtesy of A-Saloon, and Sunway Malls chief operating officer Kevin Tan presented the prizes to the Top 3 winners after the fashion show.

Each winner took home a set of beauty gifts worth RM1,000 sponsored by VOIR, Etude House, Claire Organics, AsterSpring and Beaumedic.

Other glamorous happenings over the campaign period include a line-up of beauty workshops, fashion-related activities from blogger sharing sessions to professional make-up workshops, and photo-booths on weekends.

Fashion enthusiasts were also treated to exciting redemptions such as the chic Flamingo Pouch with a minimum spending of RM250 on two receipts at selected beauty, fashion, eyewear, and sports outlets.

Shoppers and mall-goers were invited to take photos of themselves at the OOTD Backdrop and post on Facebook. Winners walked away with prizes totalling RM10,000 sponsored by SPAO, Clarins, Shins, Une Olive, Xixili, Burton Menswear, Miss Selfridge, Carlo Rino and more.

Not forgetting the little ones, a ‘Little Fashionistas’ contest was held on July 28. The young talents turned up in style and took to the runway like professionals. The winners were all smiles when they received their rewards from Parkson, KidzB and KokoBlock.

Shoppers and fashion fanatics got up close and personal with the mall’s household fashion brands that exhibited their latest offerings and deals at the Vanity Atrium.

For information on upcoming campaigns, visit www.sunwayvelocitymall.com or Sunway Velocity Mall on Facebook.