Sime Darby Property is revolutionising the future of property buying with dto (pronounced 'ditto')
Traditional homeownership used to be a case of living with what you get – but try and imagine being able to have a say in the appearance of your new home, both inside and out. Imagine being able to decide, by majority opinion, the kind of finishes and fixtures you want to live with. That lofty ideal is what Sime Darby Property and dto are aiming for.
Sime Darby Property has officially launched dto, Malaysia's first experiential online platform based on co-creation and crowd-sourcing – and it is expected to transform the future of property buying.
dto is a result of a shift in mindset from building with customers in mind to building with customers involved. It will allow Sime Darby Property to engage potential customers on their preferred development concept, design, and amenities of a future property.
Sime Darby Property Chief Operating Officer, Dato' Wan Hashimi Albakri said, "dto emphasises guiding potential customers in their journey towards owning a property, by giving them a say in the properties that Sime Darby Property is building today. The idea is to change the future of the property landscape through an engaging, empowering, educational, and collaborative online platform that connects the developer and potential homebuyers."
Property purchases are major investment decisions for consumers. In view of this, all options on the dto platform go through a stringent internal vetting process before being presented to customers for co-creation together with Sime Darby Property.
Recognising the importance of physical experiences, Sime Darby Property has also curated an exhibition where prospective homebuyers can come to see, touch, and feel the finishes such as tiles, sanitary fittings, and doorknobs before making their final decision for dto projects. This experience will be available at dto's Official Primetime8 Launch party on the 20th of April at the SJCC Sales Gallery, Subang Jaya.
Sime Darby Property Chief Marketing & Sales Officer, Gerard Yuen Yun Wei said, "dto is a home creation platform for all Malaysians. Whether you are a first time home buyer, newlywed couple, or even a seasoned investor, if you want to experience the Future of Property Buying, be a pioneer in disrupting the property industry and be able to have a say in what you want in your future home – dto is the place to be."
Gerard added, "We built dto because we want to elevate the standards of living for all Malaysians as we truly believe that our homes and the way we live will be better if we all do get to have a say in it before buying it. We look forward to the day where Malaysians say, 'Don't buy property if you haven't dto-ed it!' A future where dto is synonymous with property buying."
Sime Darby Property has launched two residential projects on the dto platform in the popular township of Subang Jaya. The third project will be a landed property development in one of their best selling townships. dto had its first showcase at the iProperty Fair in January 2019, subsequently at the Home Ownership Campaign (HOC) Fair in March 2019, and received encouraging feedback and support from Malaysians.
For more information on dto, visit www.dtolah.com and register to be part of the experience. The official launch of dto is part of Sime Darby Property's Primetime8 campaign, launched in conjunction with the 2019 HOC that offers customers attractive rebates and packages for its newly launched properties. Join Sime Darby Property's Primetime8 campaign and dto's material display exhibition and experience on 20th April at the SJCC Sales Gallery in Subang Jaya to find out more.
dto co-founders and team members: (standing, from left to right) Ee Lynn, Marie, (sitting, from left to right) Sonel, and Mulyani.
Updates on Sime Darby Property activities and developments can be found on simedarbyproperty.com, on Sime Darby Property's Facebook page, on Instagram, or the Sime Darby Property Mobile App (available for download via the App Store and Google Play).
