Without a doubt, Malaysia is a country filled with colours.
From the deep blue hues in nasi kerabu to the ochre robes of the Hindu and Buddhist monks, Malaysia – the melting pot of cultures – has made colour such a significant representation of our unique identity.
To define this identity, Dulux – the leading decorative paint brand of AkzoNobel – and Yayasan Persahabatan Malaysia (PERMAI) recently teamed up to brighten up a stretch of wall along Jalan Raja Chulan with creative murals that celebrate love, respect and unity.
Embracing the values of Love, Respect and Unity, the creative murals have brightened up the walls along Jalan Raja Chulan, making the street livelier and friendlier to all Malaysians.
Kuala Lumpur City Hall (DBKL), said: “Initiatives such as this give local artists a good opportunity to not only showcase their talent, but also to give back to the community. These colourful murals have captured the essence of a united Malaysia and made these streets livelier and friendlier.”
“While this is a government-sanctioned project, the artists have been given the liberty to paint these walls and express their creativity. We hope this will encourage more street artists to participate in official creative projects such as this.”
Officials from PERMAI, PERPADUAN, DBKL and AkzoNobel poses with the winners from the Creative Mural Project after the awards ceremony held at Museum Telekom. From left to right: Ellie Yong Sze Chin (5th Place), Mohd Amin Bin Hadarih (Winner), Pn. Sharifah Junidah Bt. Syed Omar, Deputy Director of Project Implementation & Building Maintenance (DBKL), Pn. Norzaini Bt. Nordin Deputy Director of Project Implementation & Building Maintenance (DBKL), Mr Indra Laban General Manager, Decorative Paints Malaysia, Tuan Mohd Khalil bin Ahmad, Director of Social Unity & National Integration Division, En. Afiq Amani Annuar, Head of Operations of Yayasan Persahabatan Malaysia (PERMAI), Dhiyaul Mohamad Ashraf bin Dawari (2nd Place), Wan Iqmahl Hisham (4th Place), Norasyikin Abdullah and Nurul Afiqah (3rd Place).
Each of the murals painted was selected by the public via a Facebook contest held on PERMAI’s Facebook page between 4th to 14th March 2019. After a final round of judging by a panel that included Indra Laban, the General Manager of AkzoNobel Decorative Paints Malaysia, four murals were chosen for this project.
Mohd Amin bin Hadarith, the first-place winner of the mural project by PERMAI and AkzoNobel, stands proud as he presented his creative wall to the honoured guests.
During the event, Indra Laban, said: “Today’s mural-painting echoes the many community projects AkzoNobel has undertaken. These projects fall under our ‘AkzoNobel Cares’ programme, of which our ‘Let’s Colour’ project is a part. Through the various community projects under ‘AkzoNobel Cares’, we aim to give back to the community by leveraging on our brand expertise and range of products. We are honoured to be able to impart our passion onto the community at Jalan Raja Chulan and hope to deliver shared value for everyone.”
The AkzoNobel ‘Let’s Colour’ project is a global initiative by the company, with an end goal of transforming local communities by using colours. To date, nearly 2,300 projects have been completed around the world using well over 1.3 million litres of paint. These projects have involved more than 12,000 volunteers and benefitted over 81 million people.
FILE PHOTO - Dulux paint cans being filled on the production line inside AkzoNobel's new paint factory in Ashington, Britain September 12, 2017. REUTERS/Phil Noble/File Photo GLOBAL BUSINESS WEEK AHEAD
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