Creating the nexus of affordability, community and connectivity

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An artist impression of the facade of KITA Sejati.

An artist impression of the facade of KITA Sejati.

LBS strives to ensure homebuyers can grow in a healthy community

A home is a basic necessity for every human being. And as a People’s Developer, renowned township developer LBS Bina Group Bhd (LBS) is up to the task of fulfilling this need.

“We ensure that every product that we introduce incorporates three core pillars, with the first one being affordability, as it will always be a category that remains relevant in the market – be it for family starters, empty nesters that decide to downsize, those planning to relocate or solely looking to buy their second home," said LBS executive chairman Tan Sri Lim Hock San.

“Homeownership is no longer a distant dream with LBS,” he said, sharing how LBS keeps its projects affordable. It boils down to the adoption of technological advancements in construction, which helps the developer thrive in the face of daunting challenges, such as the persistent labour shortage and price hikes in materials that in turn increase the prices of property.

MGB Bhd’s industrialised building system (IBS), for instance, not only speeds up the construction process and keeps prices affordable, but also gives zero compromises in build quality.

“It is worth noting that affordability cannot be standalone when it comes to finding the perfect home, but must be coupled with community and connectivity. This is to ensure that our homebuyers can grow in a healthy community and have convenient access to potential job and education opportunities,” said Lim.

KITA Sejati also places an emphasis on security, an essential element for today’s homebuyers.

KITA Sejati also places an emphasis on security, an essential element for today’s homebuyers.

Strong growth year-on-year

Lim’s words certainly carry weight. LBS's continued success throughout the years has been attributed to his leadership. With a vision for building and inspiring delightful spaces, LBS places people at the heart of its approach to building and shaping the nation’s landscape for over 30 years, while continuing to fulfil market demands for quality and affordable homes.

In doing so, it has amassed numerous awards through its various developments. But it is not only LBS itself that has received accolades. 

Lim’s flair for leadership has also been acknowledged, as the property veteran was named Property Man of the Year by the Malaysia Property Award in 2018, the gold standard for developers in the real estate industry. 

Further, he received the Oscar equivalent award in the property fraternity, in recognition of his perseverance and resilience over time within the industry, excellent demonstration of strong leadership, deep industry knowledge and impeccable values of integrity and responsibility.

Among KITA Sejati’s facilities is a futsal court to foster a sense of community and encourage a healthier lifestyle for its residents.

Among KITA Sejati’s facilities is a futsal court to foster a sense of community and encourage a healthier lifestyle for its residents.

Building on strong foundations

To date, with vast land banks spread across Malaysia, LBS will continue to grow in stature and strength, through replicating successful townships such as Bandar Saujana Putra to other parts of Selangor, including KITA @ Cybersouth in Dengkil, LBS Alam Perdana in Bandar Puncak Alam and more. 

Currently, its project KITA Sejati is valued at a gross development value (GDV) of approximately RM384.57mil, but the property developer has more on the cards. 

Among its planned launches in the near future include the 26-unit BPI Emerald Garden with a GDV of RM10mil, 90 units of one-storey cluster links in Taman Kinding Flora, Chemor worth RM21.5mil in GDV, as well as the RM406mil GDV Idaman Melur, which comprises 1,448 units.

Moreover, beyond property development, LBS has also ventured into retail management, hospitality and tourism.

On hot and humid days, residents can take a dip in the pool.

On hot and humid days, residents can take a dip in the pool.

Driving continuous value

In adapting to the times, particularly when it comes to climate change, LBS took the lead to disclose data on its Scope 1, 2 and 3 emissions intensity within its Sustainability Report, in addition to establishing climate change initiatives under the board of directors’ purview.

For the conservation of resources, the group reported a 21.31% reduction in water consumption year-on-year, the recycling of 18,243kg of waste, as well as the implementation of digitalisation and automation to reduce more than 221,000 papers.

It has also actively contributed to shoring up environmental preservation efforts. In 2021 alone, LBS planted about 2,000 trees in the hillside town of Cameron Highlands. It has also reforested approximately 150 acres of land.

Beyond these environmental commitments, however, it focuses on the crux of its operations to ensure sustainable development.

All of its developments come with sufficiently-sized retention ponds, while it leverages IBS precast concrete to further reduce energy consumption for its property development projects.

Furthermore, it is exploring renewable energy resources to drive down power consumption taken from the grid.

On the social aspect, LBS values its people by fostering a diverse and inclusive workforce and investing in various enriching learning and development programmes to support the professional growth of its people.

Externally, it builds various community infrastructures and supports diverse societal causes to benefit the community, as well as drives urban regeneration to revive local economies and communities.

Lastly, LBS ensures a robust governance structure, which reflects its commitments across environmental and social considerations.


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