By Joseph Wong josephwong@thestar.com.my

An artist impression of GEOLake Townhouses.

NONE can match master community developer Sunway Group’s unique business model of “Build, Own and Operate” when it comes to seamlessly merging of city convenience and privacy of homes within a self-contained city.

For the low-density Sunway GEOLake Townhouse, which is the final component of the RM650mil GEOLake Residences project, this is exactly what owners can expect. “It is 30m to the SunMed BRT (bus rapid transit) station and 560m to Sunway Pyramid. It is also directly linked to Sunway GEO Avenue via a link bridge,” said Sunway property development division central region executive director Chong Sau Min.

Sunway Geo Avenue is an integrated development comprising retail shops, flexi suites and residences where people come together to experience the very best of entertainment, work, and living, he said. “The retail shops, flexi suites and residences are all within walking distance from one another, making Sunway Geo a seamlessly integrated development,” he said.

“Sunway’s advantage is that we have a strong connectivity between the various properties and that allows residents as well as the office crowd to walk through the connections,” said HC Chan, CEO of Sunway Malls and Theme Parks.

He pointed out that students from Sunway University use the Canopy Walk while the office crowd and residents can use the elevated covered pedestrian walkways that links to the ground floor of Sunway Pyramid, just outside departmental store Parkson.

The well-sculpted walkways are designed by an award-winning landscape architect.

“In addition, Sunway Resort Hotel & Spa and Sunway Pyramid Hotel guests can walk through a path that links also to the ground floor of Sunway Pyramid, near Sunway Pyramid Ice. Sunway Clio guests can walk through a covered link at the first floor, past Padini Concept Store,” he said.

This convenience makes the GEOLake Townhouses, which has a gross development value of RM110mil, ideal for families seeking the privacy of their own home and yet only a short walk to city living convenience.

Only 44 units are to be built on this final component of the GEO Series that Sunway Group envisioned. With a starting price of RM2mil, this is also the last phase of the landed homes in Sunway City, said Chong.

The take-up for the leasehold GeoLake Townhouses stands at 50% as of August. These gated and guarded homes comes with a private garden overlooking resort-style facilities designed by an award-winning landscape architect.

The townhouses comes with a modern and elegant facade with spacious and practical layout designed for maximum functionality that comes with four parking bays and lavish facilities for its owners.

Among the facilities at Sunway GEOLake Residences will be a dragon walk playground, central park, maze running park, rock jacuzzi, infinity pool and urban farming community garden.

And with a thriving Sunway Pyramid bringing in new branded tenants and continuously enhancing its offering, the GEOLake Townhouse is definitely a preferred choice.

The thriving Sunway Pyramid keeps itself fresh and exciting with new branded tenants.

“We are currently at over 90% occupancy. We have a strong leasing team who works hard to bring in winner brands, brands who are first in Malaysia. We brought in the first Innisfree, Tiger Sugar, Haidilao, Ben & Jerry’s Scoop Shop and many other brands,” said Chan.

“Our Bata Kids is the first outlet of its kind in Asia Pacific. We constantly engage our business partners in all aspects, to ensure they operate smoothly in our mall, and to help them in creating awareness on their products or their outlet in our mall,” he said.

“Sunway Pyramid’s Facebook fan page has the highest number of fans in comparison with other malls in Malaysia, hence we use this opportunity to also help our business partners create awareness through our social media means,” he said.

The events and promotional activities are important to continuously keep the mall abuzz for Sunway City’s community, Chan said.

“Together, we celebrate the major festive seasons and we often come up with school holiday events so parents can bring their kids over. These activities not only ensures our mall remains vibrant, but most importantly, it keeps us engaged with ours shoppers.

“We have about two million sq ft of NLA (net leasable area) now, and we are known as one of Malaysia’s iconic destination with our unique architecture. We believe that a function of a mall has gone beyond shopping, with dining gaining more traction and demand from our visitors.

“Hence Sunway Pyramid today is the place to go to for shopping, dining and for leisure activities such as catching a movie, bowling, ice-skating, archery and more. We complement with top-of-the-notch baby room facilities and children’s playground for young families, so they can visit our mall in comfort as well,” Chan said.