An artist impression of the double-storey terrrace houses.
PETALING JAYA: Despite the challenging market arising from the Covid-19 pandemic, Bukit Hitam Development Sdn Bhd, the property division of Ayer Holdings Bhd, saw 90% of Bromelia phase one landed homes at Bukit Puchong being snatched up.
With a gross development value of RM152mil, the gated-and-guarded landed stratified development is a low-density residential project consisting of 137 units of two and 2.5-storey terrace, cluster and semi-detached homes.
Bromelia’s terrace built-up ranges from 1,798 sq ft to 2,271 sq ft whilst the cluster and semi-detached built-up ranges from 2,000 sq ft to 4,000 sq ft respectively.
According to Ayer Holdings group chief operating officer Jeannie Khoo, the group embarked on its first online preview launch for Bromelia by offering registrants an online live streaming platform to view, select and book their choice units.
“We have taken the recent pandemic into perspective when incorporating the multi-functioning design to provide spaces that cater to lifestyle changes and the new norm of working from home.
“Traffic-free jogging trail, landscaped garden with a children’s playground, basketball court, outdoor fitness, BBQ terrace and an elevated viewing deck provide our residents with ample social and community spaces,” she said.
Based on the overwhelming response, Khoo believed that there is continued interest in landed properties that has good access, quality design and value for money.
“The majority of our buyers purchased the units for self-usage while a few of them purchased for investment purposes and we had repeat buyers besides first-time homeowners,” Khoo said.
“What made Bromelia’s phase one launch a success is the incorporation of technology as we provided VR show unit, e-Brochure, digital scale models besides the community living design and attractive pricing from RM800,000 onwards. In addition to the fact that it is a landed property on freehold land, which makes it a very appealing purchase,” she said.
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