The awe-inspiring Bukit Bintang City Centre is poised to attract locals as well as tourists to KL city centre
By JONATHAN ROBERTS
BUKIT Bintang City Centre (BBCC)is destined to be the heartbeat of Kuala Lumpur and will bring the spectacular back to the city. The development scooped The Just Walk Excellence Award and The Wow Honours Award at the recently held StarProperty.my Awards 2017.
These two awards as well as wins by different projects in other categories confirm the status of Eco World Development Group Bhd (EcoWorld) as one of StarProperty.my Awards Top Ranked Developers of the Year.
BBCC is an integrated development that occupies what is considered to be the last tract of sizeable development land in the Golden Triangle of Kuala Lumpur. This parcel of mixed commercial land spans 19.4 acres. The development has a projected gross development value (GDV) of RM8.7bil.
BBCC is spearheaded by a tripartite consortium comprising the Urban Development Authority of Malaysia, EcoWorld and the Employees Provident Fund.
The project is strategically located at the intersection of major artery roads, making it well-connected and easily accessible via a transit hub which will house the existing Hang Tuah monorail and LRT as well as provide linkage to the upcoming Merdeka MRT station.
The project’s stature and accessibility will be further enhanced by the proposed High Speed Rail station which will be a few stops away via the LRT.
The project is strategically located at the intersection of major artery roads, making it well-connected and easily accessible via a transit hub.
The master plan commissioned and currently being implemented by EcoWorld, the development manager, sets the benchmark for integrated developments in Malaysia. The live, work and play elements in this mixed development are perfectly balanced and seamlessly integrated with enhanced pedestrian mobility and accessibility. The commercial mix is derived based on the demand hierarchy relevant to BBCC’s location, where retail will be the most feasible use given that the Bukit Bintang precinct is Kuala Lumpur top shopping attraction.
Green lungs are threaded through the development to create a series of parks, gardens and green pockets. The green centrepiece is a four-acre park that sprawls across the roof of the Retail Mall.
Green lungs are threaded through the development to create a series of parks, gardens and green pockets.
The Entertainment Hub will be anchored by the first Zepp Concert Hall in South-East Asia. Zepp is owned and operated by Zepp Hall Network Inc, a subsidiary of Sony Music Entertainment Japan.
The building will also house the Malaysia Grand Bazaar which will bring together the spectrum of Malaysian arts and culture under one roof. Other offerings within this building are a cineplex, world-class hotel, serviced residences and more.
The Retail Mall, which has 1.4 million sq ft of gross floor area, will be co-owned and operated by BBCC and Mitsui Fudosan, a world-renowned retail mall operator. Mitsui will bring with it a wealth of experience in developing the mall with a Japanese flavour.
The mall will be complemented by a 0.5km Lifestyle Street, a 16-metre wide boulevard offering interesting retail concepts and one of the city’s longest al fresco dining terraces.
In view of the impending large supply of office space in the nearby Tun Razak Exchange (TRX) and Menara Warisan projects, the office component in BBCC is carefully packaged into two distinct categories, consisting of a strata office block and a corporate office tower catering to different market segments.
The 80-storey Signature Tower is envisioned to be a prestigious three-in-one tower with premium grade corporate offices in the low zone, a premium five-star hotel in the mid zone and luxury serviced residences in the high zone.
The Retail Mall has 1.4 million sq ft of gross floor area and will be co-owned and operated by BBCC and Mitsui Fudosan, a world-renowned mall operator.
Green lungs are threaded through the development to create a series of parks, gardens and green pockets.
BBCC site is a parcel of mixed commercial development land, with a provisional land area of 19.4 acres in the heart of Kuala Lumpur city centre.
The project is strategically located at the intersection of major artery roads, making it well-connected and easily accessible via a transit hub.
The residential component makes up half of the entire development’s NFA, comprising largely “mid-upper” apartments in five blocks and an exclusive stack of high-end serviced residences located in the high zone of the Signature Tower.
With a shortage of quality high-rise residential units in the Bukit Bintang area, there is a demand from urbanites who favour the vibrant lifestyle offered by this location.
For more information, visit Bukit Bintang City Centre.
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