Confident Binastra Land strides forward with a GDV target of RM700mil
By YOGANESWARI VELLUSAMY
BINASTRA Land Sdn Bhd has made its mark by building notable developments of high quality and value since venturing into the property industry in 2005 with a clear objective of “Quality finishings from the start”.
The developer's years of success was achieved with its top-notch housing projects, commercial venues and industrial spaces spread across the nation.
With 33 years of construction and development expertise under its belt, Binastra Land remains faithful to its business philosophy: "Profitability acquired without sacrificing quality."
Architectural master plan
Cyberjaya, a well-planned city with good infrastructure, was all Binastra Land needed to make its award-winning development a long-lasting success.
The abundance of local technology companies and universities within the vicinity has made Cyberjaya a focal point among investors.
The up-and-coming city came into the picture when it seemed to lack quality accommodation and hotels while the working population was steadily growing.
It was under these circumstances that CyberSquare became a reality. This integrated development with a unique blend of SoHo towers, shop offices and moderb signature offices ushered in an era of prosperity with its strategic location in the centre of Cyberjaya.
One of the more noteworthy developments include SoHo@CyberSquare, which is built on an integrated concept of socio-economic and environmental sustainability. It provides an adaptable living space ideal for newly-weds, businessmen, working professionals and students.
The perfect size and configuration to fit modern lifestyles, SoHo@CyberSquare is a popular choice that presents an adaptable living environment which is not only a place to call home but can also morph into a home-based workshop or office.
Pushing limits even further, CyberSquare is also a GBI-certified green building, which maximises the efficient use of resources such as energy, water and materials while reducing the impact on human health and the environment.
Launched in May 2013, CyberSquare 1 was sold out within two months of its launch. The development made headlines again when it was completed six months ahead of schedule.
Recognition for excellence
Winning The Small is BIG Excellence Award at the StarProperty.my Awards 2017 for the CyberSquare project, Binastra Land is well aware of the efficient use of space in a hassle-free and modern-living environment.
“The award is a recognition of the effort, attention and quality of the product we have delivered to buyers," said Binastra Land Sdn Bhd project director Steven Ooi Hock Ang.
“As a niche developer, we are proud that our marketing strategy, packaging, speed of delivery and quality are being appreciated by our peers.”
The future is bright for Binastra Land. A couple of new launches are lined up, including Citizen2 at Old Klang Road and Sinaran at Wangsa Maju.
With a vote of confidence by StarProperty.my Awards 2017, Binastra Land marches forward to conquer a gross development value (GDV) target of RM700mil this year.
While some are cautious about the property market and the general economic condition, Binastra Land expects recovery down the road.
“With the recent announcement by Bank Negara that the inflation rate is running at 4.5%, buyers are anxious to get back into the market before it goes into another up-cycle," said Ooi.
“The hope of big market price adjustment has not materialised,” he added.
He advised buyers to rethink their “wait-and-see” attitude because the possibility of securing their dream home may get dimmer in view of inflation and the depreciation of the ringgit.
“Due to these factors, the market is expected to get on the road to recovery despite the tough lending environment,” said Ooi.
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