Mobile marketing platform: (from left) Perry Ong, country manager, Malaysia and Brunei, Mastercard Asia-Pacific Pte Ltd, Yau Su Peng, director, retail innovation, BCorp, Safdar Khan, division president for Indonesia, Malaysia and Brunei, Mastercard Asia-Pacific, Tan, Markus Eichinger, vice-president, value added services, Wirecard, Chan Chun Fee, general manager, Wirecard Malaysia and Ooi Hooi Cheng, general manager, B Loyalty at the event.

KUALA LUMPUR: Berjaya Corp Bhd’s (BCorp) unit, BLoyalty Sdn Bhd has launched its customer rewards programme, B Infinite, a lifestyle-focused loyalty programme that introduces mobile payment to customers.

In a statement, BCorp said with the introduction of the mobile payment, mobile-powered consumers on the B Infinite rewards programme would have greater control and convenience in addition to their own rewarding experience.

B Infinite builds on the success of BCARD which was launched in 2011.

To date, the programme has more than five million members, 80 merchants and over 4,000 stores nationwide as part of its network.

“The launch of B Infinite is a prime example of the group-wide transformation story that is taking place at BCorp.

“We want to enhance our brick-and-mortar businesses with digital capabilities to meet the needs of mobile-powered consumers for today and the future.

“We believe that this will pave the way for BCorp’s sustained growth,” CEO Datuk Seri Robin Tan said in a statement.

The rewards app will incorporate a payment function whereby Mastercard’s global digital payment service, Masterpass, is integrated within B Infinite’s mobile platform to allow consumers to make purchases swiftly and safely via the app.

The rollout of Masterpass feature within B Infinite’s mobile platform will begin in the first quarter of this year.

B Infinite is powered by Wirecard AG, a global leader in electronic payment technology and infrastructure.

Consumers can join the B Infinite rewards programme by downloading the B Infinite app from the Google Play Store for Android users and the ITunes App Store for IOS users.

In conjunction with the launch, consumers can expect flash deals starting from 100 BPoints when they download the B Infinite App from this month onwards.

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