(from left) Yeoh, Tan, Redza and Juriani at the MoU signing ceremony.

PETALING JAYA: Setia Awan Group (SAG) announces another exciting milestone for Astrum Ampang’s retail and lifestyle offering, with the signing of a memorandum of understanding (MoU) with leading global convenience store chain 7-Eleven Holdings Bhd.

This marks a significant step for the 6.85-acre mixed development project, as the developer intensifies preparations for earlier completion of its first phase comprising two residential towers and retail lots by early 2026.

At a signing ceremony held today at the Astrum Ampang Gallery, representatives from SAG and 7-Eleven Malaysia Holdings Bhd (SEM) expressed their anticipation and enthusiasm for this strategic and ideal collaboration.

“Our focus is to cultivate a high standard of retail offering that caters to the evolving lifestyle needs and wants of our residential community at Astrum Ampang. As a transit-oriented-development (TOD) in the heart of the now-vibrant Jelatek area, it is our goal to seamlessly integrate convenience, accessibility and connectivity into urban living. The addition of 7-Eleven is the right fit in enhancing the overall Astrum Ampang retail and community experience,” says SAG general manager of sales, marketing and corporate communication Kelvin Tan.

Present at the ceremony were Astrum Ampang senior general manager of projects Michael Yeoh, 7-Eleven Malaysia general manager of store development Syed Redza Al-Gadrie Bin Syed Hassan and assistant manager Juriani Binti Idrus.

Last year, SAG secured several key partnerships through MoUs with major food and beverage and retail brands such as McDonalds and BilaBila Mart, along with property management service Maplehome and essential lifestyle services such as laundromats, education centres and more.

As the development continues to take shape, the addition of leading retail brands reflects Astrum Ampang’s potential as a strategically located, well-connected urban hub in the heart of Kuala Lumpur’s city centre. With more exciting milestones ahead, the development is steadily coming together as a thriving, dynamic space that integrates convenience, accessibility and modern living.

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