As the curtains fall on 2024, StarProperty takes a moment to reflect on the year and looks ahead to what lies on the horizon for Malaysia's property sector. With an ever-evolving market landscape, the insights and expectations of the nation’s leading property developers provide a valuable glimpse into the trends and challenges shaping 2025.
From innovative urban developments to navigating economic uncertainties, these industry leaders share their outlook on the future of real estate, offering a comprehensive take on the opportunities and strategies that will define the year ahead. Whether it is adapting to rising costs, exploring new growth areas or embracing sustainability, their visions underscore a shared commitment to driving progress and delivering value in Malaysia’s property market.
Apollo Bello Tanco
Chief executive officer
Avaland Bhd
“In 2024, we launched five projects with a total GDV of RM1.8 billion. Looking ahead to 2025, we are set to complete four projects, totalling 2,162 units and a GDV of RM1.7 billion. To sustain this momentum, we will launch five new developments with a combined GDV of RM1.6 billion - our third luxury project, Aetas Taman Desa, as well as the second phases of Alora Residence in USJ and Anja Residences in Bangi. In Cybersouth, we will unveil landed homes and new commercial retail developments.
We are confident in our growth prospects, driven by strong market demand, strategic locations, and compelling value propositions. With a landbank of 194.4 acres and a GDV of RM11.6 billion, we are well-positioned for continued success and further expansion through strategic land acquisitions."
Chan Jin-Wy
Chief executive officer
BON Estates
“As a boutique real estate developer known for our commitment to Living Well-Crafted, 2025 is a year of exciting growth and opportunities. With Bon Kiara 88% sold, we are gearing up for new milestones, including the launch of our exclusive landed bungalow development in Taman Melawati. I am optimistic about Malaysia’s real estate sector in 2025, driven by affordable housing initiatives, economic recovery and infrastructure projects. At Bon Estates, we remain dedicated to creating exceptional, innovative spaces that elevate living and enhance quality of life.”
Datuk Beh Huck Lee
Group managing director
Eupe Corporation Bhd
“The outlook for property development in 2025 remains positive. Challenges such as rising costs of building materials and labor will necessitate innovative design solutions and efficient construction methodologies. Current market prospects present opportunities for those ready to defy conventional approaches. Homes must be designed to adapt to future changes while meeting buyers' expectations for value and uniqueness. At Eupe, our goal for 2025 is to push boundaries by delivering more complex projects that emphasise creative product differentiation, exceptional quality and adaptability.”
Zulkifly Garib
Chief operating officer
Glomac Bhd
“To begin with, 2024 has been a decent year for the real estate industry. The market has demonstrated strong demand for landed housing, alongside a renewed interest in shop offices. We anticipate this momentum will carry into 2025, with sustained interest in landed properties, particularly in areas with excellent public transportation, thriving economic activities and well-planned placemaking. However, there remains some uncertainty regarding construction costs, especially with the implementation of the minimum wage and the KWSP contributions for foreign workers. This is an area where we expect greater clarity as the year progresses. At Glomac, we are prepared to introduce new products and developments aligned with market demand and preferences. All in all, while maintaining a cautious approach, we remain optimistic about the industry's outlook for the year ahead.”
Datuk Tony Ling
Chief executive officer
IJM Land Bhd
“Looking ahead to 2025, we are optimistic about the property development industry's prospects, driven by supportive government incentives, infrastructure projects such as the Autonomous Rapid Transit (ART) in Sarawak and the Light Rail Transit (LRT) in Penang, stabilised interest rates and improving economic conditions. As urbanisation continues, there will be a sustained demand for sustainable, thoughtfully designed living spaces. The industry’s emphasis on smart technologies, green practices and community-centric developments will shape its future. However, adapting to changing market dynamics remains crucial. With strategic planning, collaborative efforts and a commitment to enhancing lives, the property development sector has the potential to thrive and play a significant role in urban development and economic growth.
“At IJM Land, we are excited about the journey ahead with a robust pipeline of integrated mixed-use developments that combine residential, commercial and recreational spaces. These projects are designed to cater to evolving urban lifestyles while fostering sustainable, vibrant communities. In line with industry trends, we are incorporating eco-friendly initiatives, green spaces and smart technologies to enhance the overall quality of life for our residents. Our objective is to create thoughtfully designed, forward-thinking projects that positively contribute to the urban landscape.”
Albert Hu Yun Chai
Group Executive Director
Interhill Group of Companies
“Interhill Group has paved ways into real estate and property development since the 90s, charting its presence in East Malaysia where growth potentials are evident in urban and sub-urban housing, commercial and community hubs. Our curation of mixed developments has also been greatly accepted by local and international communities alike. Moving forward into 2025, our property arm remains robust with exciting opportunities with the dynamism of the real estate and property landscapes. With growing demands for quality housing and community spaces, we are confident of the outlook as we curate sustainable products which enhance the communities and the economies.”
Tan Sri Lim Hock San
Group executive chairman
LBS Bina Group Bhd
“As we look ahead to 2025, the Malaysian property sector is poised for a brighter landscape, driven by a strong recovery in fundamentals and barring any unforeseen challenges. Unsold units are steadily declining, mortgage applications and approvals are on the rise and property transactions, particularly in residential and industrial segments, have seen growth across key regions like the Klang Valley and Johor.
“Against this backdrop, LBS Bina Group Berhad is well-positioned to capitalise on these opportunities. Our focus on affordability, sustainability and technology strengthens our leadership in the sector. We remain dedicated to creating projects that promote sustainable living, working and recreational spaces for all. This includes developing high-quality, accessible homes for Malaysians and energy-efficient industrial properties designed to meet the needs of modern businesses. Through the successful implementation of our strategic initiatives, we aim to create long-term value for all our stakeholders. We remain committed to playing a vital role in shaping Malaysia's continued development and prosperity, while upholding our responsibility to contribute positively to the community and environment.”
Tan Sri Leong Hoy Kum
Founder and group managing director
Mah Sing Group Bhd
“Mah Sing projects a strong 2025 performance, driven by robust demand for residential properties and strategic diversification. The M-Series affordable range (below RM500,000) will continue to meet the needs of first-time home buyers, while the upgraded M-Series offers premium units for upgraders and investors. Key launches include M Nova, Southbay City and M Tiara 2. Industrial properties are set to thrive with the MSS Business Park launch, benefiting from FDI inflows. The group’s collaboration in developing data centres at DC Hub@Southville City aligns with its diversification strategy, enhancing recurring income and unlocking land value for long-term growth.”
Datuk Seri Yap Ngan Choy
Founder and group managing director
NCT Group of Companies
“As we look ahead to 2025, we are filled with optimism, fueled by the growing demand for digital infrastructure and a surge in international investments. This year is particularly significant for NCT Group as we celebrate our 40th anniversary of delivering world-class masterpieces. We are proud to announce that Phase 1 of NCT Smart Industrial Park is on track for completion in Q4 2025. Additionally, we are preparing to launch our next industrial development project at the Delapan Special Border Economic Zone in Kedah. As part of our expansion strategy, we are also extending our footprint into East Malaysia, paving the way for sustained growth.
“Our hospitality segment is set to thrive amid strong tourism growth, bolstered by visa-free travel policies and the Visit Malaysia Year 2026 initiative. The debut of the 1001 Nights Hotel and the Asia Pacific region’s highest-altitude Hard Rock Café at Grand Ion Majestic in Genting Highlands will enhance the appeal of our offerings, contributing to Malaysia’s vibrant tourism landscape. These initiatives position NCT Group for continued success, enabling us to create lasting impacts across the industries we serve.”
Tay Sze Tuck
General manager
Nippon Paint (Malaysia) Sdn Bhd
“Malaysia's construction industry is on a growth trajectory, driven by transformative urban development and refurbishment projects outlined in the government budget, including revitalisation initiatives. These efforts underscore a national commitment to enhancing the built environment, creating a demand for solutions that elevate construction standards, quality and aesthetics. At Nippon Paint, we are dedicated to driving innovation to meet these evolving needs. Through our Total Coating and Construction Solutions (TCCS), we empower the industry with integrated, high-performance products designed to enhance construction efficiency, scalability and durability. These solutions are tailored to improve construction quality, offering exceptional durability, aesthetic versatility and protection against environmental challenges. The result is robust, sustainable and visually striking infrastructure across a range of applications. Together, we are building a better Malaysia, defined by a steadfast commitment to construction excellence and architectural beauty.”
Ken Wong
Marketing vice president
NS BlueScope Malaysia Sdn Bhd
“2025 promises to be an exciting year for the property industry, with numerous new projects emerging across the nation. Home buyers are placing greater emphasis on lifestyle and the premium quality of homes. They are seeking not just shelter, but warm and comfortable spaces that align with their lifestyle needs. Increasingly, development projects are focusing on offering comprehensive packages that include amenities and facilities designed for convenience and modern living.
The demand for premium-quality materials in housing developments has become more pronounced, as discerning buyers prioritise durable and aesthetically unique materials and designs for new homes. This evolving market challenges conventional home designs and layouts, pushing developers to maximise space while integrating seamlessly with the surrounding environment. Industry leaders are showcasing innovative, contemporary and modern designs, as well as unconventional layouts, elevating Malaysia's property sector to new heights and setting a benchmark across the Asean region.
“We have observed a rising trend in the use of our products, driven by their proven durability and flexibility in achieving desirable designs and uniqueness. At NS BlueScope Malaysia, our flagship products—COLORBOND® steel, VERMOE® steel and ZINCALUME® steel—are recognised as among the best quality steel materials for roofing, walls and interior applications. Additionally, our commitment to sustainability and the high recyclability of steel positions NS BlueScope as a key contributor to Malaysia’s property development growth.”
Ong Ghee Bin
Chief executive office
OSK Property
“As Malaysia's economic conditions improve, the property market is poised for a positive trajectory. OSK Property remains dedicated to addressing evolving market demands through a robust pipeline of launches, including exciting developments in new locations. Our focus remains on delivering value-driven homes that meet the needs of modern buyers, emphasizing quality, accessibility and desirability. With a clear vision and strategic expansion, we are optimistic about the opportunities ahead and look forward to contributing meaningfully to the nation’s housing needs.”
Jeffrey Chew Sun Teong
Group chief executive officer
Paramount Corporation Bhd
“We are positive about 2025. We believe the strong momentum in the property market will continue throughout the year. Inflation remains stable at 1.9% and Bank Negara is expected to maintain the OPR at 3% in 2025. Over 95% of our projects are residential and the demand for homes remains strong. Additionally, we build in cities and near urban areas where job opportunities are plentiful. A further advantage is that all our high-rise projects are green buildings, adhering to new living standards and national sustainability goals. Our 2024 sales reached record levels and we are confident that sales momentum will continue.”
Datuk Zaini Yusoff
Chief operating officer
SP Setia Bhd
“For the market outlook, we remain confident that our country’s GDP will continue to grow steadily in FY2025, supported by increasing demand in the local housing market across all segments and new initiatives by the government such as individual tax relief of up to RM7,000 on mortgage interest payments (for residential houses valued up to RM500,000), among others. As a developer, our overall performance has improved, boosted by our property development sales, land monetisation and strategic partnerships this year. On the international front, we expanded in Australia and launched ATLAS Melbourne last October. We hope to continue this trajectory in the coming financial year with more industrial expansions in Setia Alaman, Shah Alam; Setia Fontaines, Penang and Tanjung Kupang, Johor (altogether amounting to 956 acres with a translated GDV of RM6 bil).”
Tan Wee Bee
Group chief executive officer
Sunsuria Bhd
“As we approach 2025, the real estate industry faces a complex landscape shaped by geopolitical uncertainties and economic fluctuations. Despite these challenges, Sunsuria remains cautiously optimistic. We are strategically expanding into new growth areas such as healthcare and education, which are already yielding promising results. These ventures will not only enhance the value of our developments but also bolster our overall financial resilience.”
Chong Sau Min
Chief executive officer
Sunway Property (Central and Northern Regions)
"2025 offers a promising outlook for real estate, supported by stable employment, favourable interest rates and a resilient ringgit. Infrastructure projects like the RTS and SEZ will enhance connectivity and drive demand for properties in strategic locations. Growing consumer focus on ESG and supportive policies for first-time home buyers will energise the market. At Sunway Property, we are uniquely positioned to create lasting value through our Build-Own-Operate model and Sunway Design and Development Architecture (SDDA), which focuses on sustainability, innovation, health and wellness as well as lifestyle and new experiences—delivering sustainable developments that meet evolving market needs."
Datuk Mark Rozario
Group chief executive officer
Tropicana Corporation Bhd
“As we look ahead, Tropicana is optimistic about the continued growth of the property sector. With global interest rates expected to decline and Malaysia's economic outlook remaining stable, we foresee strong capital inflows and renewed buying interests for prime and branded properties, particularly in the established and developing townships.
Our focus is on sustainable community planning anchored on our development DNA and ESG pillars. To drive us forward, we will continue to roll out strategic and effective marketing and sales campaigns that engage with our stakeholders. Premised on the market demand, we will launch our developments across Klang Valley, Genting Highlands, Langkawi and Johor region, ensuring sustainable earnings in years to come.”
Loon Peng Wai
Chief Executive Officer
UAC Bhd
“The fibre cement industry stands on the brink of substantial growth, fuelled by key global and regional trends. The rising demand for sustainable construction underscores fibre cement's durability and eco-friendliness, making it an appealing choice for environmentally conscious builders. Stricter environmental regulations and a growing focus on energy efficiency further bolster this momentum.
"Moreover, rapid urbanisation in emerging economies is increasing the demand for high-quality building materials, with fibre cement emerging as a preferred option for walls and flooring. Manufacturers are making substantial investments in advanced technologies, improving product quality and cost-efficiency and positioning themselves as competitive leaders in this expanding market.”
Sufian Abdullah
Chief executive officer
UEM Sunrise Bhd
“We anticipate 2025 to be a transformative year for the property industry, driven by macroeconomic trends that will significantly impact key sectors like industrial and logistics. Renewed economic activity, coupled with supportive government policies such as tax relief for first-time homeowners, will drive growth. Strategic regions, notably Iskandar Puteri in Johor, are set to benefit from initiatives like the Johor-Singapore Special Economic Zone (JS-SEZ). For UEM Sunrise, the year ahead presents exciting opportunities as we adapt to market changes, create value for our stakeholders and drive sustained long-term growth.”
Chong Wah Hing
Chief operating officer
WCT Land Sdn Bhd
“With the support of government initiatives, such as tax relief on home loans and Malaysia’s economy expected to grow moderately yet steadily, WCT Land remains cautiously optimistic about the property market in 2025. Positive economic indicators, along with the anticipated completion of the RTS Link in Johor Bahru by 2026, are expected to drive demand in both residential and commercial segments.We hope initiatives like the Home Ownership Campaign (HOC) will be reintroduced in 2025 to further stimulate the property sector and support home buyers. As a key industry player, WCT Land is well-positioned to capitalise on these opportunities.
“Our focus remains on delivering premium developments in strategic urban locations while fostering sustainable and inclusive communities. Having successfully met our 2024 sales target, highlighted by the strong performance of Adison Residences Phase 1 in Johor Bahru—where sales exceeded 90%—we are confident in maintaining this momentum with the upcoming launch of the next phase.”
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