Mah Sing makes owning a dream home a more rewarding experience with added incentives

Senior management team of Mah Sing comprising (from left) branding and strategic marketing general manager Bernard Yong, sales and marketing general manager Chris Chen, CEO Datuk Ho Hon Sang, chief operating officer Everlyn Khaw, sales and marketing general manager Angela Chong and chief operating officer Yeoh Chee Beng unveiling the poster for the “Lock and Win” campaign.

THE attraction of a special incentive will always enhance a buying decision especially when the buyer has already made the decision to purchase.

Understanding this, property developer Mah Sing Group has been introducing campaigns to its purchasers, adding the ‘icing on the cake’ to sweeten their decision to seal the deal.

As an innovator of new ideas and staying true to their tagline “Reinvent Spaces, Enhance Life”, the developer has been improving on its products and services to match today’s busy lifestyle.

Purchasers can therefore expect additional innovations like the Group’s digitised vacant possession (VP) process system in addition to the sweetening of their purchase decision.

Mah Sing’s latest campaign “Lock and Win”, rolled out in conjunction with its 25th year anniversary, is also in support of the government’s push for the Home Ownership Campaign (HOC). 

“The recent extension of the Home Ownership Campaign (HOC) shows that the government is committed to assist aspiring homeowners in getting a leg up on the property ladder. 

“To support the HOC and to celebrate Mah Sing’s Silver Jubilee in 2019, we have crafted out a new campaign called ‘Lock and Win’ which aims to reward recent and new potential home purchasers by allowing them to participate in a lucky draw with a wide array of prizes to be won. 

“We hope that home buyers who have not purchased a Mah Sing property to take advantage of this additional perk as Mah Sing Group 2019 ‘Lock and Win’ Campaign. Who knows, it could be their lucky day,” said Mah Sing Group’s founder and group managing director Tan Sri Leong Hoy Kum.

The latest campaign “Lock and Win” allows buyers of its projects the opportunity to win rewards from RM2,000,000 worth of prizes.

Buyer have to successfully booked their respective properties from March 1 to Dec 31, 2019 and to qualify, the property has to be successfully booked and the Sale and Purchase Agreement (SPA) should have been signed with the minimum amount required in accordance with the SPA paid during the campaign period.

The campaign, tied to selected homes and commercial spaces nationwide, commenced on July 19 and will run till Dec 31 this year.

Purchasers who have met this requirement would be able to qualify for the large pool of prizes in the campaign.

Home buyers who are eligible to participate in the campaign will be able to win a variety of prizes such as cash prizes and hotel vouchers. 

On top of that, eligible buyers who purchased properties from a few selected participating projects will also be eligible for an additional set of prizes from a range of sports utility vehicles on top of the cash prizes and hotel vouchers.

The “Lock and Win” campaign is running concurrently with another offer – the “Refer N’ Reward” (RnR) promotion which began in 1 July 2019. 

The RnR campaign rewards eligible referees who introduced their family members and friends to purchase a Mah Sing property.

In addition, certain buyers who were eligible for the previous “RM500k in your Bank” campaign which ended on June 30 would also be eligible to participate in the “Lock and Win” campaign.

Artist impression of M Vertica’s facilities podium with the KL city skyline.

Participating projects in the Central region include M Vertica in Cheras, M Centura in Sentul, M Aruna in Rawang, Sensory @ Southville City in KL South, D’Sara Sentral in Sungai Buloh, Lakeville Residence in Jalan Kuching and Cerrado in Southville City.

In Penang, participating projects include Ferringhi Residence 2 in Batu Ferringhi, M Vista in Bayan Lepas, and Legenda in Batu Maung. 

In Johor, participating projects include Meridin@Medini in Iskandar Puteri, Meridin Bayvue in Sierra Perdana, Meridin East in Pasir Gudang, Bayvue Avenue in Sierra Perdana and i-Parc in Tanjung Pelepas.

Looking forward, the group is not just always driving forward with its future developments, it is also investing in its staff.

Mah Sing’s new innovations are equally targeted internally as they are externally. This is to strengthen its branding, as there is no one better at promoting a company’s products as well as its own employees.

“Innovation has always been deeply embedded into our corporate culture. To thrive in the ever-changing world of technology and digitalisation is to keep up with current trends and stay ahead of the game.

“Mah Sing intends to invest in R&D (research and development to reinvent living spaces. We will see homes that are sustainable, energy efficient and highly liveable for different stages of life,” said Mah Sing founder and group managing director Tan Sri Leong Hoy Kum.