PETALING JAYA: Sime Darby Property Bhd has announced the appointment of new key management members, as part of their aim to reinforce the company’s position as one of the leading property developers in Malaysia.
Sime Darby Property’s group managing director, Amrin Awaluddin commented on the addition of the new members that with their combined experience, expertise and knowledge, it will help the company to achieve their aim.
Quek Cham Hong assumes the position of chief operating officer, integrated; which will focus on high rises and integrated development projects beginning Jan 16.
He will lead the operations of Sime Darby Property’s integrated and niche development projects at Alya Kuala Lumpur, KL East, Subang Jaya City Centre (SJCC), Putra Heights and Ara Damansara, as well as the management of joint venture companies for integrated projects.
Another key appointment is Mohammad Fairuz Mohd Radi, who assumes the role of chief transformation officer and head of group managing director’s office, effective from Dec 1 last year. He would be tasked to lead the transformation office, strategy department and group managing director’s office in Sime Darby Property.
His accountability includes strengthening the company’s corporate and business strategies while planning and executing transformation initiatives including driving strategic and tactical action plans.
Fairuz has more than 13 years of experience in corporate transformation and business strategy, leading large and complex transformation projects for government-linked companies (GLCs), conglomerates and large corporations during his tenure with Accenture, a global consulting firm, gaining sound consulting and advisory experience.
He was previously Maybank’s head of strategy for wholesale banking (corporate and investment banking) and for community financial services (retail and private wealth)
Fairuz Radi was part of the team which pioneered the Maybank Leap30 Transformation back in late 2008. Specifically, for Maybank global banking, he was instrumental in the visioning, strategic planning and transformation initiatives to enable the setup of ‘global wholesale banking’ in 2010.