Mah Sing Group Berhad's New Corporate Logo

PETALING JAYA: Mah Sing Group Berhad (Mah Sing) unveiled its new corporate logo during the Group’s annual dinner at Majestic Hotel, Kuala Lumpur. The launch of the Group’s new logo is the visual representation of Mah Sing’s group-wide transformation programme and marks the next phase of its journey in the property industry.

Mah Sing presents its new identity
Mah Sing’s new logo was designed by an award-winning Australian brand consultant who worked closely with multiple departments within the Mah Sing team. The process involved numerous interviews, studies and draft versions before the logo’s finalised design.

The new logo has a familiar feel to it with its vibrant red colour which represents luck, courage, passion and happiness. The name ‘Mah Sing’ was also retained as a significant amount of goodwill and trust has been associated with the name for over the past 50 years. While representing a corporate face, the new logo has a specifically designed logotype which includes a hint of playfulness that signifies Mah Sing as an approachable company. It also demonstrates a mindset to push boundaries.

This new logo is the company’s third logo since its inception and it symbolises Mah Sing’s identity, a company that strives for excellence in product delivery, quality, customer service and customer care.

“Our first logo was designed by my late father in the 1960s which was a horse, “Mah”, inside a star, “Sing”. It symbolised his determination to expand his business across Malaysia and Singapore. Our second logo took shape in 1982, and was the work of my friend who drew Mah Sing’s logo on a napkin. Those few minutes in the most informal of environments lead to the creation of our logo, which is now recognised by millions,” said Tan Sri Dato’ Sri Leong.

The concept behind the new logo is timely and in-line with Mah Sing’s group-wide transformation. The Group enhances its strategies and building techniques that has been perfected over the years while adopting innovative strategies and new cultures that are more effective for the current market.

The Transformation
Mah Sing started off its group-wide transformation programme in 2015 by implementing its Process Improvement transformation to simplify work processes and achieve better efficiency. Later in 2016, the Group embarked on a Cultural Transformation programme and unveiled its new company vision; “Inventing Future Living That Enhances Quality of Life”. With the launch of the Group’s new corporate logo, it represents the Group’s commitment towards rebranding its company.

Tan Sri Dato’ Sri Leong shared, “As we move to the next chapter in our corporate growth, we want to do more. We put on a new look and we rethink our purpose. Everything we do now, we want to firstly “enhance life” first. We want to ensure all live well; be it our customers, our people and our stakeholders. The launch of our new logo is part of our commitment to change for the better.”

Achieving Mah Sing’s vision by empowering its staff
In order to achieve Mah Sing’s new vision, Mah Sing will be focusing on empowering its staff towards personal and professional growth. The Group introduced its POWER statement which stands for Performance First, Ownership, Well-Being, Empowerment and Resourcefulness as part of its continuous learning programme to train staff and uphold the company’s values.

To create a more vibrant environment, Mah Sing is renovating its headquarters in Wisma Mah Sing, Jalan Sungai Besi which will be known as MS@Work. The design philosophy features various modern layouts that appeal to millennials such as open space concept, fun meeting rooms, collaborative breakout areas and colourful pantries to encourage a more innovative mindset and conducive work environment. The renovations are expected to be completed in mid 2017.

Tan Sri Dato’ Sri Leong shared that, “We understand the importance of our staffs’ well-being in the company. We have a high percentage of millennials in our workforce and we believe that addressing their needs are important. We are transforming our company so that both new and experienced staff will be able to achieve a better personal and career growth.”

What else is new in Mah Sing?
Tan Sri Dato’ Sri Leong said, “I would like to steer Mah Sing to be a meaningful conglomerate for us and our future. With the launch of our new logo and new vision; Inventing Future Living That Enhances Quality of Life, we are instilling a new mindset that will permeate everything we do.”

“Our main objective is to enhance life by improving or adding value to the quality of life of our customers, staffs and our stakeholders. Moving forward, our development strategy will focus on enhancing lives,” Tan Sri Dato’ Sri Leong added.

In line with its vision, the Group will recreate, innovate and push the boundaries of its products to re-invent spaces that exceed expectations. To ensure that design meets functionality, all aspects of the Group’s products such as space planning, interior layout, place making and developing a self-sustaining community will be enhanced with the aim to provide better quality of life.

Tan Sri Dato’ Sri Leong shared, “I would like to thank our loyal customers who have supported us throughout the years. We have a well-established loyalty programme that will be enhanced to deliver an improved customer experience. The Group will also be playing its part to educate first time home buyers and teaching them how to make informed decisions on purchasing a home as well as educate them on investment planning for their future. With our constant opportunity to connect with the public, we believe we have a duty to educate effectively and responsibly.”

Tan Sri Dato Sri Leong added, “We care for the people, the environment and the world at large. We will continue to uphold our promise to deliver quality in our products, services and all that we do as building and maintaining this trust is vital for the long-term success for a business such as ours.”

Launching Mah Sing’s new logo with the entire Mah Sing team
The grand reveal of Mah Sing’s new logo was done in conjunction with the Group’s annual dinner in Majestic Hotel Kuala Lumpur. More than 900 people comprising Mah Sing employees, corporate partners and members of the media joined in the festivities.

The highlight of the event was Tan Sri Dato’ Sri Leong launching the Group’s new logo which was meet by rapturous roars from the crowd. The night was also filled with many fun events such as dance performances, lucky draws for the Mah Sing team and also guests as well as in-house acts by the talented Mah Sing staff. The night was made extra special as Harith Iskander, who was recently voted Laugh Factory’s Funniest Person in the World, entertained the audience with his witty and hilarious skits.

Tan Sri Dato’ Sri Leong shared “Mah Sing is where we are today because of the hardwork, passion and spirit of the entire Mah Sing team. I am thankful to have colleagues who believe in, and executed my vision for the company during our very humble beginnings. Every successful company is built on the dedication of its employees and I am proud to have some of the best people by my side.”

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