Visitors of the Ramadhan bazaar pay homage to the cultural heritage of the Malay enclave in Kampung Baru
Ramadhan celebrations this year get a new, innovative twist as the Touch 'n Go eWallet enables the Ramadhan bazaar in Kampung Baru to go completely cashless. The "Kashless" bazaar was given a modern touch that perfectly encapsulates the multifaceted #RayaSempoi spirit that the eWallet represents.
Users of the eWallet can pay for their iftar meals across all 400 stalls at the bazaar by simply scanning the QR codes of every individual merchant. With meals in hand, visitors can then opt to break fast with the community at Halaman Sempoi, situated at Rumah Warisan. Visitors can also grab the opportunity to learn more about the history of Rumah Warisan and the Kelab Sultan Sulaiman within the compound.
"We want to better connect with the community by making technology more inclusive, in a way that benefits users and merchants alike. The 'Kashless' Ramadhan bazaar is one of our initiatives to inspire the public in reimagining the way payment is made and to make eWallet payments more commonplace," said Syahrunizam Samsudin, CEO of TNG Digital Sdn Bhd.
Visitors will be thrilled to find exciting activities at the bazaar including rebates totaling RM1,000,000 through Ketupat Runtuh, or exclusive merchandise purchased through Hadiah Extra Sempoi and more. In keeping to the spirit of giving this Ramadhan, visitors who make their way to Masjid Jamek Kampung Baru can also make a donation using the eWallet by scanning the QR codes available at the mosque.
The "Kashless" Ramadhan bazaar is situated right in the middle of Kampung Baru, a township known for its rich history, local flavours, and for being a pocket of resistance against development located in the heart of Kuala Lumpur's central business district. As the last Malay village in the metropolitan city, visitors often walk the streets of Kampung Baru during Ramadhan for a taste of the unique atmosphere, local delicacies, and spirit of the stalls.
The official launch of the "Kashless" Ramadhan bazaar was graced by Yang Amat Mulia Tengku Datin Paduka Setia Zatashah binti Sultan Sharafuddin Idris Shah. The Selangor princess, a vocal champion against wastage, visited the bazaar to distribute bubur lambuk to the public with her husband Dato' Setia Aubry Rahim Mennesson, along with local celebrity Alif Satar and the CEO of TNG Digital Sdn Bhd Syahrunizam Samsudin.
#RayaSempoi with the Touch 'n Go eWallet
For more engaging, meaningful, and happening #RayaSempoi moments, here's a line-up of exciting activities for visitors to enjoy throughout the whole month of Ramadhan (terms and conditions apply).
Ketupat Runtuh
Make a purchase using the eWallet at the bazaar or at over 50,000 merchants to stand a chance to win rebates totaling RM1,000,000.
Kuching Kashless Rekomen
Get weekly updates through the eWallet app of the Top 10 food picks and happenings at the bazaar.
Katch Kucing Kashless
Be the first to spot five of the hidden "Kucing" at the bazaar, take a selfie, and upload on Facebook. Be sure to tag the Touch n' Go eWallet's Facebook page and include these hashtags to win prizes: #KatchKucing #RayaSempoiTnG #RayaSempoi #TnGeWallet
Siapa Yang Best!
Vote for your favourite stall at the bazaar using the eWallet app. The stall with the most votes will be featured on the Touch 'n Go eWallet Facebook page every week.
Hadiah Extra Sempoi
With a minimum RM10 purchase at the bazaar, you can grab great deals and exclusive merchandise from the Touch 'n Go eWallet redemption booth!
Hang out and break fast with your favourite local celebrities, Alif Satar (on 11th May) and Nabila Razali (on 18th May).
In the spirit of giving back to the community, visitors to Masjid Jamek Kampung Baru can make a donation using the eWallet and scan the QR codes available at the mosque.
Fostering the spirit of togetherness, break fast with the community at the Halaman Sempoi, which is situated at the Sultan Sulaiman Club compound in the middle of the bazaar. Halaman Sempoi is open daily from 3pm onwards.
Ramadhan is also a time for the community to amplify good deeds and charitable acts. Believing that no one deserves to go hungry, the Touch 'n Go eWallet partners with Kechara Soup Kitchen to ensure that any excess food at the bazaar is redistributed to people in need.
Visitors can also play a part in the effort to reduce waste by bringing their own food and water containers, as well as recycling bags to the bazaar.
For more information, terms and conditions, and a full list of activities at the bazaar, visit www.tngd.my or visit Touch 'n Go's Facebook page for updates.
The Touch 'n Go eWallet is available for download on the Apple App Store and Google Play Store.