Developer creates environment where communities can flourish
By Hakim Hassan hakim@thestar.com.my
A BUILDING a self-sustaining township is a challenge for even the most experienced developer, but at Setia Alam SP Setia has successfully created an ecosystem that allows families and communities to thrive.
The company started planning the township in 2002 with its philosophy of livelearnworkplay embedded within. And it has gone to great lengths to develop livable structures as well as holistic environments for residents.
“Setia Alam is built to encourage lifelong enrichment and entertainment,” said Bandar Setia Alam Sdn Bhd general manager Tan Siow Chong.
“When we talk about the ‘live’component, the safety aspect is very important. In our residential precincts, our main feature is the controlled access where you have the ‘in’ and‘out’ at the same point. So for Setia Alam, security is the main feature of all our housing enclaves.
“Surrounding areas will also be fitted with other security elements such as natural waterways and even fences to ensure the safety of residents,” said Tan.
“We also use hedges for security. If you plant shrubs close together, they will form a barrier that prevents people from trespassing. That concept is replicated throughout our township for developments that are non-gated and guarded, making them equally safe,” he said.
After the development has been handed over, residents can take over the management of security and employ their own guards, he added.
High living in Setia City
Setia City Residences is SetiaAlam's latest high rise development, which embodies the essence of urban luxury with excellent facilities.
Setia City Residences is Setia Alam’s latest high-rise development, which embodies the essence of urban luxury with excellent facilities and convenience underlined by the company’s development philosophy of livelearnworkplay.
It is one of the first high-rises in the area with 780 units spread across three towers connected by a bridge to Setia City Mall phase 2 and a future medical centre. Setia City Residences will also be close to Setia City Park and Setia City Convention Centre, and less than an hour by road to the Kuala Lumpur International Airport.
The development’s floor plans range from 858 to 1,221sf. The high-rise has extensive resort-style amenities including rainforest concept pools, tropical garden, floating river, children’s water play area and sports facilities just an elevator ride away.
Said Tan: “It’s one of our latest offerings – a serviced apartment development connected to the mall. This project is built with meticulous care. For instance, the facilities deck. We terrace the deck to make it different and interesting for residents.”
WHEN WE TALK ABOUT THE ‘LIVE’COMPONENT, THE SAFETY ASPECT IS VERY IMPORTANT. IN OUR RESIDENTIAL PRECINCTS, OUR MAIN FEATURE IS THE CONTROLLED ACCESS WHERE YOU HAVE THE ‘IN’ AND ‘OUT’ AT THE SAME POINT. - S.C.TAN
Being in the heart of Setia Alam, residents can be assured of their children’s education as there will be international schools such as Tenby and Peninsula, besides a national school (primary and secondary) and a Chinese Primary school located near Setia City Residences.
In terms of connectivity, besides the direct linkages to amenities around the high-rise, Setia City Residences also benefits from the linkage to NKVE and Jalan Meru, making it easy for residents who want to travel to other parts of the Klang Valley.
Off to a good start
With residential offerings ranging from affordable starter homes to affluent modern villas, Setia Alam welcomes people from all walks of life.
With residential offerings ranging from affordable starter homes to affluent modern villas, Setia Alam welcomes people from all walks of life. Its Starter Home Collection double storey houses – called Adina, Alista, Careya, Carissa and Cassina – have land sizes of 18’x65’ and 20’x65’.
Priced from RM500,000, Tan said the homes were well received by customers and had translated positively in terms of the company’s sales performance.“We have sold about 400 units in this parcel,” he added.
Tan said developments that offer a layout of either three or four bedrooms with three bathrooms would cater to those seeking homes in Setia Alam at affordable prices.
For aspiring homeowners looking for a head start in life and families seeking to upgrade to bigger homes or living luxuriously in a spacious villa, Setia Alam will have what they seek.
With all the amenities in place and continuous effort by the developer to improve on the infrastructure, Setia Alam stands out as one of the best locations for you to call home.
For more information, visit www.setiaalam.com.my